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TMT:78 Liz Goodwin On The Secrets Of Modern Music Marketing
Welcome to The Money Trench! This week, Mark is joined by Liz Goodwin, a music industry marketing and strategy expert whose career spans the likes of Polydor, Glassnote and most recently Atlantic Records. Liz shares her journey from early label experience through to marketing leadership, including her time working across international campaigns for major artists and helping build the foundations for many artists we know today. The pair also discuss how marketing is changing in the music industry, the impact of social media such as TikTok, and Liz’s time working with Ed Sheeran and Lana Del Rey. NEWSLETTER Sign up HERE for the TMT newsletter - featuring each week’s hottest music industry stories. SOUNDON The Money Trench is sponsored by SoundOn. TIXEL The Money Trench is sponsored by Tixel. PPL The Money Trench is sponsored by the PPL. KEEP UP TO DATE For the latest podcast and music business updates, make sure to follow us on: Instagram: @the_money_trench LinkedIn: The Money Trench Website: The Money Trench GET IN TOUCH If you have any feedback, guest suggestions or general comments? We’d love to hear from you! - Get in touch here! Thanks to our partners SoundOn Tixel PPL Earth/Percent Tom A Smith Aimless Play Fourth Pillar Sennheiser Junkhead Studio Tape Notes Executive Producer: Mike Walsh Producer: Tape Notes
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